Brand Identity designed for CoGrowLab, division of Honda Research in the US. CoGrowLab is short for “Co-Creating Growth Laboratory“. The lab is a place where talents from various disciplines drawn from design, technology, applied and behavioural sciences collaboratively experiment to invent the future. They collaborate with external partners to create mutually valuable solutions through a participatory design process. They generate solutions to problems and opportunities through the act of making “something” new, where the activity is driven by the needs, desires, and context of the people. CoGrowLab Logo makes infinite possibilities through collaboration. The metaphor of an infinity sign subtly forming the alphabets “CO”.The identity reflects the idea that when creators from different disciplines collaborate with an open-ended mission to innovate, the possibilities are infinite.

Agency : Beard Design | Design Direction : Abhisek Sarda