Hostmaker is a London-based venture that helps Air BnB hosts manage their listing and eases the logistics of hosting. Their service include Air BnB profile management, Key Exchange, House Keeping and local guides.

To personify the “Hostmaker” into a character that is half pigeon, half butler was an interesting approach out of many. The pigeon is ubiquitous in London (and other urban areas) and is well known for its homing abilities. The butler represents the hospitality aspects – taking care of guests, making sure everything is as it should be…

Getting the character right involved many rounds of refinement, a lot of “fashion design” and some amount of anatomical study of pigeons!

Agency : Beard Design | Design Direction : Abhisek Sarda